Flock Unlock has been discontinued. Tweet this
After months of ongoing research and development and recently lot’s of talk about either to pivot, persevere or shut down we have decided to shut down our startup.
While this does mean we won’t be launching our product, those of you who are interested in launching a Flock Unlock campaign need not worry…
Twitter itself is coming to the rescue! They’re currently developing and testing a similar product.
Be on the lookout for the upcoming Flock to Unlock Twitter Card expected to launch at the end of this year.
Yes you guessed it…
This is also the main reason why we’ve decided to prematurely end our startup journey.
Twitter has identified the need for marketing tools and is working to offer multiple new Twitter Cards. Since we’re talking about Twitter itself here, they have the ability of incorporating these Twitter Cards into your Twitter stream, something we as a third party can’t offer. This makes for a brilliant integration of the campaign and simple one click participation, things you’ll definitely like!
It is still unclear how their upcoming Flock to Unlock Twitter Card will be offered but it is expected to be part of the Twitter Ads platform.
@PUMA is the first global brand to have had the opportunity of testing this upcoming Flock to Unlock Twitter Card. You can read more about their campaign and see an example on the Marketing Week website.
We want to thank you and all the agencies and businesses who have worked with us and provided valuable feedback.
Pre-Minimum Viable Product
Here at Flock Unlock we’re big fans of Eric Ries’ Lean Startup methodology. Which basically tells startups to build a Minimum Viable Product (MVP) in order to decide whether to pivot or persevere. According to Eric Ries:
A Minimum Viable Product is the version of your “product” that maximizes validated learning for the least amount of effort. Tweet this
Now a landing page is the perfect pre-MVP. It allows us to explain our “product”, test our product’s value proposition and see if our product is something people actually want.
From left to right: Michiel Van de Veire, Davy Kestens, Magali Renard.
Young internet entrepreneur Davy Kestens, is back in Belgium for one week.
He’s the founder of Sparkcentral (formerly TwitSpark) an enterprise level social media helpdesk platform, specifically built for high-volume and real-time engagement.
Thanks to Corda Campus (Corda INCubator) and KBC StartIt we had the opportunity to meet with Davy in person, pitch Flock Unlock and get some great advice.
Meet Flock Unlock
Whoa you made it to our blog!
That’s great, let me tell you some more about Flock Unlock while you’re here.
Engagement rates on social media are dropping low and businesses are having a hard time reaching followers and fans. We’re here to put an end to that! With Flock Unlock you’ll be able to run an exclusive twitter promotion that engages your followers like never before.
Ok so you’re probably wondering how this magic is going to work? Well, here it is…